Done-For-YouCreator Playbook
Done-For-YouCreator Playbook
You scope your next product with a skill I build for you, then I build your complete AI-powered brand infrastructure. Custom Claude Skills, two interactive artifacts (one free, one paid), and a live opt-in and tripwire funnel, all delivered directly to you with a customized video on how it all fits together.
What you walk away with: a live lead magnet capturing emails, a first product ready to sell, and a content engine that writes in your voice, builds sales pages, and writes newsletters. Running from day one, not someday.
And nothing you have built connects into a working system.
I kept hearing the same thing from creators who were already inside the Empowered Business Lab® AI or had taken my trainings. They understood the system, they had Claude open, and they had watched every demo. But when it came time to sit down and build their AI brand infrastructure, they stalled.
It was never a knowledge problem. It was time. Nobody has a free week to build the skills, the pages, the artifact, and the newsletter system all at once, so it gets built in pieces, over months.
None of it connects. None of it compounds. It is just more tools on your to-do list.
Not sure what to build in the first place? That is where we start. The Creator Playbook opens with a Product Scoping Skill that turns a blank page into a clear plan. Then I build the whole system for you, so you walk away with one connected setup you can run your business on from day one.
The Creator Playbook is a done-for-you engagement. You scope your next product with a custom skill I build for you, then I build your complete AI brand infrastructure inside Claude. You show up with your expertise. You leave with a system that knows your brand, sounds like you, and a product you can sell.
A custom Claude Skill you run yourself before I build anything. It walks you through your next product, who it is for, what it costs, and how your lead magnet and paid product fit together, then hands you a build brief I work from.
Your colors, fonts, layout rules, and button styles locked into Claude permanently, so every page, email, and document comes out on-brand without you specifying a thing.
Trained on your own writing so Claude writes in your voice instead of generic AI. Stacks with your Brand Skill so everything you create matches in look and tone.
A custom Claude Skill that spins up fully branded HTML pages whenever you need one. Sales pages, opt-in pages, thank-you pages, all in your colors and fonts, ready to publish. This is the engine behind the two live pages I hand you, and it keeps working long after.
Tell Claude the topic and your skill generates fully branded HTML, ready to paste into your email platform or push straight through a connector. Every issue matches automatically.
An interactive Claude Artifact published to a live URL and branded to you. Your audience answers a few questions, gets a personalized result, and you capture the lead. You choose whether it is static or dynamic, depending on the experience you want.
A second interactive artifact built to sell, not just to capture leads. This is the asset your tripwire page offers, ready to put up for sale on day one. You choose whether it is static or dynamic, the same as your free one.
A production-ready page published to a live URL that captures emails through your own email provider, then sends new subscribers straight to your tripwire page.
A page that delivers your free opt-in artifact at the top and sells your paid artifact below it, so a new subscriber can become a paying customer in the same visit.
A custom video walking through your finished kit, every skill, artifact, and page, showing exactly how each piece works and how to run the whole system from day one.
Every piece I build for you is designed to work with every other piece. And because the foundation is a Claude Skill, the system gets more powerful every time you use it.
Your brand and voice skills are the engine. Every page, email, artifact, and document Claude generates from this point forward carries your exact colors, fonts, tone, and voice — without you specifying anything. You open a chat. You get on-brand output. Every time.
When you launch a new product, add a new offer, or pivot your positioning, you update one skill and every future output reflects the change. You are not rebuilding from scratch. You are updating a living system that serves your business indefinitely.
The Product Scoping Skill you run before building means your brand system is built around a validated product direction, not generic positioning. The strategy informs the infrastructure. The infrastructure serves the strategy.
Your skills, your artifacts, and the whole system are built for Claude, and that is where they work best, so Claude is the home I recommend. From there, nothing is a dead end. Your pages, emails, and artifacts drop into any email platform, host, or checkout, and your skills can be converted to other AI tools if you ever need to move them.
Every skill and page I build for you outputs both Markdown (.md) and raw HTML. That means you can upload to any platform that accepts HTML, paste into any editor that reads Markdown, or push directly via MCP when your platform has a connector available.
You are not locked into any single platform. If you switch hosts or email tools, your outputs travel with you.
For platforms with a Model Context Protocol connector, your skill can push output directly without any copy-paste at all. Your deliverables are built to be MCP-ready from day one, so if your platform has a connector, you go from “generate” to “published” in one step. Your video walkthrough covers exactly how to connect it.
No MCP for your platform yet? No problem. You get clean raw HTML you can upload manually or via your platform’s existing import tools.
Here is your full kit at a glance. Every piece built, branded, and handed back ready to run.
This is not a one-time delivery. This is infrastructure. Here is what happens after your kit lands.
Brand Skill, Voice Skill, Page Builder Skill, Newsletter Skill, both artifacts, and both pages installed and live.
Claude applies your brand and voice automatically. No manual formatting, no brand drift.
The next product you outline uses your brand skill. The page, the artifact, the emails, all pre-branded.
Update one skill when your brand or voice shifts. Every future output updates automatically.
Six months from now, you are not building AI assets from scratch. You are deploying from a system that already knows your brand, your voice, your product, and your audience. That is the compounding advantage. And once your foundation is built, every workflow you automate from here compounds on top of it.
“The focused time I dedicate to your system is time I cannot give to anyone else. This is a build from scratch, not a template swap.”Monica Froese • Empowered Business™
Here is exactly what happens, from the moment you enroll to the moment your brand kit is deployed.
Your Product Scoping Skill and brand asset form go out to every founding client on June 24. You have 14 days to run the scoping skill and send your brand guidelines, voice samples, product details, your email provider’s form embed, and your paid artifact checkout link.
Once your intake is in, I build your nine core skills, artifacts, and pages in sequence. Brand skill and voice skill first, then your page builder and newsletter skills, your opt-in and paid artifacts, and your live opt-in and tripwire pages. Each component is tested as it is built. Everything is sequenced so each piece informs the next.
Your complete kit lands in your inbox by the end of July 2026 with your video walkthrough, the tenth component, covering every piece: what it does, how to use it, and how to connect it to your platform or MCP. Your opt-in and tripwire pages are live. Your artifact is deployed. Your system is running.
The deliverables are the easy part to picture. This is the part that changes your business: what your ordinary working days start to feel like once the whole system is running.
You sit down to write your launch email and there is no blank page waiting for you. You open Claude, tell it what you need, and it comes back sounding like you and formatted in your brand. You read it, change one line, and send. The whole thing took minutes.
A product idea lands while you are waiting in the school pickup line. Instead of letting it sit in a notes app for six months, you run it through your scoping skill that night, and your brand system builds the page, the artifact, and the emails around it.
Your artifact is live and you are asleep. Someone you have never met finds it, fills it out, gets a result that helps them, and lands on your email list. You did nothing. The system did its job while you rested.
No more half-finished page from April. No more voice skill from February sitting unused on your to-do list. It is built, it works, and every new thing you create now starts from a system instead of a blank page.
That is the difference between owning a pile of AI tools and owning an AI brand that works while you live your life.
Every card below is a visual example of an output type from the Creator Playbook, built in the Redefining Mom® brand. The previews are simplified to fit on a card. What I build for you is the complete, in-depth version, with more content, more detail, and more polish than a card preview can show.
Colors, fonts, layout rules, and button variants locked in permanently. Every output matches your brand automatically.
The before and after above is an example from the Redefining Mom® voice skill. The difference is not subtle.
Personalized output for every person who uses it. Built in your brand, published to a live URL. You choose static or dynamic, depending on the experience you want.
pubhtml.com/summer-week-builder
A real plan, built for your actual kids.
Build My Summer Plan →Fully built HTML in your brand at a live URL. Kit form connected and tested. Ready for traffic the moment your kit arrives.
Mom Brain 2.0 · Weekly IssueClaude generates your newsletter in your exact format every time. Paste into Kit or push via Kit MCP. Consistent every issue, automatically.
A second interactive artifact, built to sell rather than to capture leads. Carries your methodology and the structure from your Product Scoping Skill. You choose static or dynamic, the same as your free one.
A production-ready page in your brand, published to a live URL. New subscribers get their free opt-in artifact at the top, then your paid artifact sells right beneath it.
Ten components, all connected and compounding from the day your kit arrives.
Claim Your Founding Client Spot →Abstract descriptions only go so far. Below is each core skill and asset, built using the Redefining Mom® brand, one of Monica’s own businesses. Every color, font, layout rule, and voice pattern was generated from her own brand assets, exactly the way yours will be. Click each tab to explore an example. These panels are visual examples, built to show you the look and feel. What I build for you is the full working version, with more depth and detail than a demo panel can fit.
Display / Headlines
Body / UI text
Dark plum for standard CTAs. Gold for event and workshop CTAs. The skill selects the correct variant automatically.
Your Brand Skill: Every artifact, page, and email Claude builds from this point forward automatically applies your colors, fonts, layout rules, and button styles. Available in Markdown and HTML. Connects via MCP where supported.
Claude output · Mom Brain 2.0 email written with Voice Skill active Sales emailYour Voice Skill: Trained on content you already love. Output in Markdown and HTML. Stacks with your Brand Skill so every piece is visually and tonally yours, automatically.
The Page Builder Skill turns a plain request into a finished, on-brand HTML page. Sales pages, opt-in pages, thank-you pages, upsells, webinar pages, all in your exact colors and fonts.
Every page you will ever need from here is one request away. You describe it, Claude builds it in your brand, and you publish. No designer, no template wrestling, no blank screen.
Delivered as raw HTML you can publish anywhere, or push straight to your host through MCP where available. The two live pages in your funnel are the first two this skill builds.
Your HTML Page Builder Skill: Every future page, built to your brand on demand. Your opt-in and tripwire pages are just the first two it builds.
This is not a static download. It is a live Claude Artifact, a fully interactive tool that runs in a browser. Your audience fills out a short form and receives a personalized result generated specifically for them. No two people get the same output.
Delivered as raw HTML you can publish to HTMLPub, Kajabi, WordPress, Squarespace, or any platform that accepts HTML. MCP-ready if your platform has a connector.
The intake form logic, the Claude skill that generates the output (trained on your framework), the branded visual design in your exact colors and fonts, and the published URL. Everything tested before delivery day.
Your Opt-In Artifact: Built in your brand, trained on your niche, personalized for every person who uses it. Static or dynamic, your choice. Deployed as HTML to any platform that accepts it, or via MCP where supported.
monica-froese.pubhtml.com/summer-week-builderLong days, no plan, and someone is already bored. This builds you a real summer plan, made for your actual kids.
A fully built, production-ready HTML opt-in page in the Redefining Mom® brand, published to a live URL. Built from scratch using the brand skill. No template customization.
Delivered as raw HTML. MCP-ready for platforms that have a connector. Your email provider form embed code goes in during setup so leads flow straight to your list from day one.
Your hero image, your brand colors, your copy, your Kit form ID. I handle the form connection and test the full flow before handing off.
Your Live Opt-In Page: Production-ready HTML published to a live URL. Compatible with any platform. Connects via HTMLPub MCP where available.
monica-froese.pubhtml.com/summer-plan-accessA production-ready tripwire page in the Redefining Mom® brand, published to a live URL. It delivers the free opt-in artifact at the top and sells the paid artifact right below it.
New subscribers land here straight from the opt-in page. They open their free tool at the top, then see a one-time offer for the paid artifact. One visit, lead captured and first product offered.
Your artifact access link at the top, your paid artifact, your price, your checkout URL. I wire the artifact delivery and the buy button, then test the full path before handoff.
Your Live Tripwire Page: Delivers your free artifact and sells your paid artifact in a single visit. Published to a live URL with your checkout connected.
Mom Brain 2.0 · Weekly NewsletterYou don’t need a launch strategy. You need a Wednesday afternoon and a validated product idea.
Three data points and what they mean for your next lead magnet decision.
Read the breakdown →Your Summer Game Plan artifact. 45 minutes. Generates leads while the kids are at camp.
Templates, step-by-step guide, validated niche list. Idea to listed product in one afternoon.
Get the Kit →When you open Claude and say “write this week’s newsletter about [topic],” your skill generates fully branded HTML sections, paste-ready for your email service provider, or pushed directly via a MCP if connected. You write the ideas. Claude handles every piece of the formatting.
Your specific newsletter structure, branded in your exact colors, wired to output in both Markdown and HTML. MCP-ready for platforms that support a connector, so you can push directly from Claude when your platform has one available.
Your HTML Newsletter Skill: Generates branded Markdown and HTML every time. Paste into any email platform or push via MCP if your platform supports it. Your emails look identical every issue, automatically.
Every skill, artifact, and page above is built to connect. Here is what that means the day your kit lands in your inbox.
Your opt-in page, free artifact, tripwire page, and paid artifact land connected and live. Point traffic at it on day one and you can start making sales right away. No assembly, no waiting, no missing piece.
Your Page Builder and Newsletter skills turn every future page and every future email into a single request, already in your brand. New offer, new launch, new lead magnet, you describe it and it comes out ready to publish.
I am not an agency that discovered AI last year. I have been building and selling digital products since 2013. The infrastructure I build for you is the same infrastructure I use to run my own business every day.
“The only thing standing between you and a complete AI brand machine is the focused build it takes to create one.”That build is what I’m offering you.
These come from people who have worked with Monica inside her paid programs. Different businesses, but the same throughline you are buying here: honest guidance, deep expertise, and work that finally moves you forward.
I bought lots of tools, workshops, and courses. All that did not move the needle. One conversation with Monica that gave me real guidance and honest feedback changed my whole trajectory. Now I have a concrete direction and a plan to get there. It is the best educational money I have spent to date.
Monica's depth of knowledge and skillful insights, combined with patience, candor, and a spirit of abundance and service, have been exactly what I needed to move my passion project forward from a hobby thing to a Professional Thing.
Everything in the online business space is changing every day, and Monica is on the front lines, leading the way. She is so freaking smart and shares her knowledge and experience with such generosity.
One personal note. This offer is new, and I am building every playbook myself. Not a team, not a template. You work directly with me, and I do not consider your build done until it runs the way it should. That is my promise to every founding client.
I am Monica Froese, and I have spent the last decade building digital products from scratch. First manually, then with AI once it became clear that the manual approach was not scalable for a solo operator with two daughters and no team.
I have taught more than 60,000 students through Empowered Business Lab® AI. I have generated over $8 million in digital product revenue. I have an MBA in finance and spent years in corporate marketing before going full-time in 2016. I do not say any of that to impress you. I say it because the system I build for you is the same system I use to run my own business every single day. It is not hypothetical. It is operational.
The Creator Playbook exists because I kept watching sharp, capable creators get stuck at the infrastructure layer. Not because they lacked the skill, but because building a complete, strategic AI brand system from scratch takes time that most digital product creators simply do not have. I can do it faster, grounded in product strategy, and I can do it right. That is the offer.
Founding client pricing for the first ten clients only.
Secure checkout • Only 10 founding spots
You know what your AI brand system is supposed to look like. You have seen the demos, taken the trainings, and bookmarked the tutorials. The only thing standing between you and a fully operational, strategically grounded AI brand machine is the focused build it takes to create one.
That build is what I am offering you.
Only 10 founding spots • Payment plans available • Delivered by the end of July 2026
